Thursday, September 23, 2010

Irish Women aim to Set Breastfeeding Record!!!

I have organized "AN EVENT" (Please note the use of capslock to portray importance of said event.)

As part of World Breastfeeding Week (is it just me or does this week seem to happen fairly often?) I have signed up Cork City as a location for the 2010 Quintessence Breastfeeding Challenge.

As I have been holed away at the computer and thus dodging my motherly duties for the better part of the last three hours, I'm simply going to have to do some cutting and pasting of my oh so fancy press release to fill you in on the details.

On October 2, 2010, breastfeeding women and children at sites around the globe will compete to set the record for the most children breastfeeding at one time.

Why this challenge? Breastfeeding has many well-documented benefits including better health for both mothers and babies. However, many women fail to meet their own breastfeeding goals and wean their children prematurely, well before meeting recommended guidelines. Two of the biggest hurdles for mothers continue to be lack of support and marginalization by the community.

Ireland has one of the lowest rates of breastfeeding in the world, if not the lowest of all. The Quintessence Breastfeeding challenge is a great way to show support for breastfeeding mothers and to reinforce the message that not only is breastfeeding the best way of feeding a child, it is the NORMAL way of feeding a child.

The Quintessence Breastfeeding Challenge began in 2001 in British Columbia Canada with 856 children at 26 sites. By 2008, there were 7632 children in nineteen countries at over 300 sites with a total of over 20,000 supporters.In 2009 even though the H1N1 pandemic coincided with the Challenge,there were 4,766 children at 246 sites in 21 countries. We hope for even greater support in 2010!

This event takes place as part of the celebration of World Breastfeeding Week. The theme for World Breastfeeding Week is Breastfeeding – just 10 steps referring to a WHO/UNICEF document which outlines in ten steps, key ways in which health care facilities and communities can support women to achieve their breastfeeding goals. One key step is welcoming mothers to breastfeed anytime!

The Breastfeeding Challenge is sponsored by the Quintessence Foundation, a non-profit group providing education to parents and professionals about breastfeeding.
The Cork area challenge is set for Saturday, October 2nd at 11:00 am in Mahon Point.

Check out (and Like!!!! Please, please like it and pass it along to your friends!) my hastily made facebook page at!/group.php?gid=155336247828160&v=wall

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